Meghan Markle expected to flog £88 leggings and £56 candles on resurrected blog The Tig

Oct 03, 2023

Meghan Markle is reportedly relaunching her lifestyle blog, The Tig, and through the site, the Duchess could potentially work with luxury brands such as Jo Malone and Lululemon

Meghan Markle could be set for exciting brand collaborations with the relaunch of her lifestyle blog, The Tig.

The Duchess of Sussex ran the website up until her marriage to Prince Harry in 2018. Meghan's passion project, named after her favourite wine Tignanello, transformed into a large community of like-minded people who read her thoughts on feminism, travel, the arts, design and wellness.

In some of her most memorable posts, Meghan opened up about her younger years before she shot to international fame - and in another she made a confession about struggling to give up "unladylike habits". In a twist of a fate, Meghan also blogged about the Prince and Princess of Wales' wedding, writing about "the pomp" surrounding William and Kate's big day - seven years before her own royal wedding.

After claims she would work with French fashion designer Dior were rubbished, she's expected to endorse more mid-level luxury brands to appeal to her fans. And a PR expert exclusively tells Mirror brands like Jo Malone, known for £56 scented candles and Lululemon, the brand that sells the £88 yoga leggings she loves, could be big money makers.

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PR Strategist & Mentor at PR with Perkes, Laura Perkes believes the former Suits actress will want to "avoid alienating her audience" and instead work with and support "female-led brands" through her blog.

"The Tig was an outlet for Meghan to show how she's just like us. We saw her shopping at local markets, cooking nutritious homemade meals and sharing her beauty and lifestyle must-haves. She curated content that was aspirational yet affordable. It made her relatable and likeable, a far cry from what we experienced during her time as a Royal, where she was often photographed wearing designer clothes that her fans could only dream of wearing," Laura told us.

"Now, as a mother, I think she'll be more discerning when it comes to the brands that she'll want to be aligned with and seen to be endorsing," she added. "The affordable luxury vibe that we're used to will probably continue, to avoid alienating her audience, many of whom will be of a similar age to her, or those who are younger and aspire to be like her.

"I think we'll see a lot of support for female-led brands and independently owned boutique businesses, mixed in with affordable luxury brands that we're familiar with, such as Jo Malone and Lululemon," Laura continued before explaining that The Tig is a new way for Meghan to "reclaim her identity and sense of purpose."

She said: "Re-igniting The Tig will help Meghan get back the control she craves when it comes to protecting her own brand image. I expect The Tig will include a mixture of traditional content that we're used to seeing, as well as yummy Mummy lifestyle content, which will naturally attract a different audience."

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